Swiss Trade focuses on the importance of international trade for Switzerlands business success in general, as well as the inspirational and entrepreneurial influence of the international working force and experts living in Switzerland, status reports from ongoing trade negotiations with the EU and new export markets, as well as new Swiss export opportunities. The magazine also introduces tools and partners for companies entering new markets, by interviewing chamber representatives, and well known Swiss entrepreneurs about their success advice in expanding their business internationally. An outside view of the perception of Switzerland as a business location is given by foreign investors.

The future status of “Swiss Made” relies on a wide range of services for market expansion. In a global world, exporters cannot operate without experts securing their cash flow and managing the risk, or specialists in logistics and international marketing.

SwissCham, the Association of Swiss Foreign Trade Chambers, is a private sector organization promoting Swiss exports. SwissCham’s 50 bilateral chamber members provide a network of professionals supporting Swiss economic presence abroad.

NextMedia and SwissCham publishes Swiss Trade to strengthen foreign trade relations and to promote public awareness of their importance.

The magazine is distributed to the management of export companies, the network of 50 bilateral chambers of commerce, cantonal chambers of commerce, displayed at trade associations and Swiss Embassies around the world and published in Bilanz on 31 of October 2014. Furthermore the magazine is published online.